As the entire world is showing their appreciation and gratitude to all the professionals of the medical field in various ways, the students of Amity University launched the #ISalute campaign, a unique and modern way to salute the medical staff by creating an Instagram filter. This endearing salute to the doctors and nurses on the front lines of the deadly pandemic was on full display by many students and other staff of the University.

Amity University launched the #ISalute campaign as a gesture to show solidarity during the pandemic and thanking people who are acting like our saviours. Overall, the campaign reached 17180 people on the first day of its launch.

Prof. (Dr.) Raghav Chari, HOI, Amity School of Communication, Amity University, Mumbai said, “It is overwhelming to see how our medical professionals have come together as heroes to fight off this deadly pandemic. No amount of praise will be enough to describe their efforts. I am delighted to see how the younger generation, especially the students have taken a modern turn to spread the message of thanks on social media, and have made “I Salute” campaign popular by involving everyone to come together to salute all the medical staff.”

Puneet Baviskar, student of Amity School of Communication stated, “The world is seeing a huge health crisis and the medical staff around the world has been doing a great job by dealing with the virus and saving lives. We are showing our support by staying indoors and giving them a shout out through the “I Salute” campaign applauding them for their work.  The filter introduced in the campaign is good and adds a perfect touch to the message. My friends have actively shared their note of thanks using the filter and it is becoming a hit on the internet.”