Learn instruments, be a vocalist, paint on a canvas, trek on the mountains and still be Industry 4.0 professional

AACSB-accredited and globally ranked Jagdish Sheth School of Management (JAGSoM) has launched a unique BBA program at Vijaybhoomi University near Mumbai. Globally acclaimed academics Padma Bhushan Prof. Jagdish Sheth (Chairman, JAGSoM) and Prof. A Parasuraman (Pro-chancellor, Vijaybhoomi University) are mentoring this programme. India’s top MBA faculty to teach JAGSoM’s BBA program. International Higher Education pathways after BBA Programme are also available. Admissions for 2021 are open.

JAGSoM’s Journey: Key Milestones

• In 2018, JAGSoM(formerly IFIM Business School) became the sixth B-school in India after ISB, TAPMI, IIMCalcutta, IMTGhaziabad and XLRI to be AACSB-accredited.

• In 2020, QS Masters in Marketing Ranking 2021 ranked JAGSoM among the Top 100 (51-100 band) in the world for its PGDM Marketing program and ranked Top 150 (101-150 band) for its PGDMFinance Program.

• On October 21, 2020, IFIM Business School, Bangalore was rechristened JAGSoM after globally respected management guru Padma Bhushan Dr. Jagadish Sheth.

• On December 23, 2020, JAGSoM announced 100% completion of placements 2021 with average salary of Rs. 10.21 lakh per annum.

• On July 5, 2021, JAGSoM launches new age BBA at Vijaybhoomi University near Mumbai.

JAGSoM launches BBA program at Vijaybhoomi University, Mumbai

AACSB-accredited Jagdish Sheth School of Management (JAGSoM) has launched a unique BBA program at Vijaybhoomi University near Mumbai.

Sharing the rationale for the launch, Dr.Atish Chattopadhyay, Director, JAGSoM said, “This program is probably the first BBA in India which enables learners to discover and pursue their passion. One can learn instruments, be a vocalist, paint on a canvas, trek on the mountains and still be a business professional ready for Industry 4.0.” The unique part is that in the initial or, sopho more years, students will have the option to take subjects across streams like music, design, economics, law, humanities, data sciences and not just business.

JAGSoM BBA: Key differentiators

1. Offered by JAGSOM, one of the Top AACSB accredited B-schools in India

AACSB Accredited & Globally Ranked: As said earlier, JAGSoM was the 6th Business School in India to receive the prestigious AACSB International accreditation. It was Globally Ranked in QSMasters Global Ranking 2021 in 51+ Band for PGDM Marketing and 101+ Band for PGDM Finance. This puts JAGSoM in the league of 8-10 top B-schools in India who have an international profile.

2. India’s Top MBA Faculty to teach JAGSOM BBA Program

Faculty members who will teach JAGSoM BBA include:

Prof. Anand Narasimha: Prof. Anand has over 30 years of leadership experience spanning Brand Marketing, Advertising, Consulting and Academics. He is an alumnus of IIM Calcutta and BITS-Pilani. He has won a host of Marketing Effectiveness awards including ‘2 Cannes’ and ‘3 EFFIES’.

Prof. Kalyan Sankar Sengupta: Prof. Kalyan Sankar Sengupta is an accomplished management teacher, researcher and consultant. He has been teaching management science for over 30 years and was affiliated with institutions like IISWBM – Calcutta, IMT Ghaziabad among others.

Prof. S.K. Bal Palekar: The pioneer of the direct selling model of Eureka Forbes, Prof. S K Bal Palekar is a Professor in Marketing. Prior to his current position at JAGSoM, he was a Professor at SPJIMR, Mumbai. He has 34 years of corporate work experience in MNCs and Indian companies in consumer/ industrial verticals.

Prof. Amit Bagga: Dr. Bagga is a practicing Chartered Accountant, Financial Consultant, Auditor & Valuation Analyst. He is a Commit[1]tee Member at ICAI, having rich experience of over 25 years.

Prof. Jitender Kumar: An eminent financial strategist, researcher, and corporate executive, Prof. Jitender is a prolific equity researcher, portfolio advisor and a senior executive running financial organizations. He has over 15 years of experience in the Equities, Mutual Funds, Derivatives, Fund Management and Research fields.

Prof. Tushar Jaruhar: Prof. Tushar has worked for global brands in developing strategy, building businesses and delivering business transformation initiatives. He holds an MBA from the Kellogg School of Management, Northwestern University where he was the recipient of Kellogg’s Four Pillar Award for Intellectual Depth.

Prof. Supriyo Ghose: Professor & Chairperson, Digital Business and Analytics Area Prof. Supriyo is a Fellow from IIM-Calcutta and a B.E. from Jadavpur University with 25 years of academic and corporate experience. He served in leadership roles in companies such as TCS, PwC, Mahindra Satyamand Infosys. He started his teaching career at IIM-Calcutta as an Associate Professor.

Dr. Chandrashekar Subramanyam – Senior Professor with a Ph.D. from University of Georgia and an M.Tech from IIT-Kanpur, he is regarded as one of the top Analytics Professors in the country today. Professor Chandrasekhar worked at IIM-Lucknow for ten years as Professor in Quantitative and Information Systems, and as Member Secretary to IIM board before joining JAGSoM

Prof. Ganes M. Pandya holds a Ph D in mathematics and won the innovation gold award for his attempt to discover the true potential of Excel. He had a long stint with TAPMI before joining JAGSoM.

Dr. (Col) P.S. James was commissioned in 1980 into the Bihar Regiment, and rose to the rank of Colonel. Dr. James sought early retirement and joined management education after a short stint in the corporate. He is known for establishing the Leadership Assessment and Development Center at TAPMI, Manipal using integrated psychometrics developed through his research.

3. International Higher Education Pathways after BBA Program

JAGSoM BBA students will get an opportunity to study at top international universities after BBA program. JAGSoM has partnership with many leading B-schools for Degree Path[1]ways. These institutions include: • ESCP Europe (1+2) • ESC Rennes School of Business (2+1) • University of Wollongong, Sydney Business School(1.5 + 1.5) In this option, students can obtain a dual degree-after completing 1 or 2 years at JAGSoM, they can complete their 2nd or 3rd year at the partner institution in the areas of specializations being offered.

4. Industry developed curriculum with Immersions and Internships

The curriculum and learning outcomes are based on inputs by experts and is tailored for Industry 4.0. The coursework is augmented through ‘Learning by Solving’ with long duration Industry Internship and live industry projects, in partnership with new-age companies.

5. Moderate Fee, Great Value for Money, High ROI:

Elaboration One USP of JAGSoM’s BBA is that it is a value for money program. According to JAGSoM, BBA program fees is Rs 3.2 lakh per annum. So students can complete its BBA program within Rs 9.60 lakh There are also many scholarships available for deserving students. For JAGSoM’s BBA students, the institution has created a separate pathway to its AACSB accredited PGDM/MBA program where the total two-year fee is Rs. 12 lakh only. So the total cost of JAGSoM BBA and MBA is much less than other top B-schools.

6. Liberal Professional Curriculum offering flexibility and opportunities for Self Discovery & Personality Development Instead of one-size-fits-all approach, the curriculum of JAGSoM BBA facilitates the process of ‘discovery’ – encouraging ‘exploration’ and ‘experimentation’. One should be able to customize one’s learning pathways depending on your individual style, pace and learning orientation. The curriculum is divided in 3 levels. The level 1 courses allow students to experience the area and discover the inner connect with the subject. The level 2 and level 3 courses are higher level courses to help define a student’s choice of professional degree and associated majors and minors.

7. Placement Focus with new age areas like Business Analytics, Digital Marketing, Financial Markets, Digital HR, Communication Design, Entertainment and Legal Studies JAGSoM places emphasis on career path[1]ways for its BBA graduates. BBA students will get an opportunity to major in the following areas:

a. Marketing (with focus on Digital Marketing)

b. Finance (with focus on Capital Markets)

c. Business Analytics (with focus on Digital Business)

d. Human Resources Management (with focus on Digital HR)

e. Design Management (with focus on Communication Design)

f. Entertainment Management (with focus on Music)

g. Legal Studies (with focus on Compliance and Governance)

8. JAGSOM’s 26-year legacy of placements available for BBA Program JAGSoM has a strong record of MBA/PGDM placements. It is confident of continuing its record of accomplishment for BBA Placements as well. JAGSoM Bangalore MBA/PGDM Placement 2021 Highlights

• Average Salary in Placement 2021 goes up to Rs.10.21 LPA from last year’s Rs.9.15 LPA

• Highest Salary stood at Rs.16 LPA

• 70 Recruiters participated in Placement 2020

• Top Recruiters include Oracle, Dell, HDFC, KPMG, ANZ among others

JAGSoM BBA Admissions 2021 Open – Admission Process

You can apply with scores from any of the following BBA admission exams.

a. VUSAT

b. SAT

c. IIM IPM Entrance Exams like IPMAT, JIPMAT

d. Past academics and special interest will be given due weightage in selection process.

If you have not taken SAT or IIM IPM exams, don’t worry. You can take the two-part VUSAT exam.

Learn at the state-of-the-art campus Vijaybhoomi University Campus near Mumbai is in the lap of nature surrounded by the Sahyadri ranges. An environment that stimulates creative thinking and ideation, design of this university mirrors the philosophy of the university. It has contemporary sports facilities for trekking, swimming, squash, gym, tennis, basketball, badminton, football, cricket and shooting. It also has experiential labs like the music room, design lab and moot court.

Also read: Vijaybhoomi University: A liberating force in education, whose time has come!